We’ve all been there before. You’re excited to get on the phone with a new prospect and when they send over their URL, you have a mini heart attack.
How am I supposed to work on this garbage website?!
If you’re selling PPC, hopefully you’re also including landing page creation and management so this isn’t so much of an issue. But for most of you that sell SEO, this can be a major roadblock to getting your client results.
The site isn’t responsive, it looks like it was built in the 90’s, and it has one paragraph of content on it.
The real question I am going to address in this post is: How far should you go for clients?
This can be further broken down into 4 stages of dealing with a client and questions you should be asking yourself:
- Should you even take the client in the first place?
- How much “extra” work is needed for you to be successful?
- How far above and beyond to go for them?
- When should you fire your client?
These questions mesh together so closely that I won’t separate them into different sections. Continue reading