It’s an age-old debate as old as consulting itself.
On the one hand, you have less work with fewer, bigger clients and make the same amount of money. But with smaller-ticket clients, you can onboard more and play the volume game since they are more likely to convert (and be retained) at lower monthly price points.
At least that’s what conventional wisdom tells us.
Yet I still see people everyday being both successful and also scarily unsuccessful using both models.
So I went to real, successful agency owners to interview them about which model they prefer, and why. Their answers, as well as my take, are below.