Selling is hard, right?
Screaming about your services from the rooftop usually has people running the other way (or gets people staring at you like a lunatic).
Especially if you’re new to selling, the process of getting people to even listen to your pitch can be extremely difficult, let alone getting the opportunity to show the quality of your work and prove yourself.
To combat this, you have to come up with a way to grab the attention and show the prove yourself to the prospect before anything else.
This is known as getting your “foot in the door”. Once you have your foot in the door, the prospect is much more likely to allow you fully in.