6

To Niche Or Not To Niche, That Is The Question

There’s a long-running debate in digital marketing on whether or not “niching down” is a smart move to do. Niching down essentially means positioning yourself as an expert in only that one niche, subject, or service, no matter if you are a consultant or selling fruit in the market. Continue reading

  • last year

The SEO Cancun Experience

It’s no secret I love travelling. That’s what my whole persona built up on this blog is all about.

I use it to inspire and motivate you to keep working on your business and teach you how it is much more possible than you think.

Remember that sales video I shot hundreds of feet in the hair hanging from a parachute? This was the “SEO trip” that I made to shoot that video.

Shot and edited by yours truly. Enjoy!

  • last year
14

3 Ways To Outsource SEO and Live the Life You Want

What kind of lifestyle do you want? Did you get into SEO to chase the ever-elusive dream of living on a beach, making passive income and making your own schedule?

The truth is that with the right amount of initial setup and effort, you can literally remove yourself from your own business to the point that you’re not even needed except to check in once in a while. I know because I’ve done it here and also here.

All of that is done through the power of delegation. If you can learn to give over the reigns, release control, and to trust, your entire business and life can change drastically. This is done through outsourcing. In this guide I am going to outline the when, what, and how of outsourcing your digital marketing business.

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  • last year
5

Why Making Fast Decisions Quadrupled My Business This Year

“So are you ready to order now?”

It was the third time the waitress came around to our table. I could feel my cheeks turning red as I stammered, “Give me just five more minutes, I promise.”

True story, and we’ve all been there. But what about when it’s not a decision between rice or french fries, but rather a yes or no decision on something much more significant? Investing in something for your business. Investing in yourself?

Three years ago I had a tab open on my browser for weeks. It was for a membership program that cost $300/month and had all the necessary SEO training I needed to get my business started. I just couldn’t bring myself to pay for the damn thing. I believed in it, I had the money to pay for it, but something held me back. This was just when I moved away from home, and so out of desperation at 3 AM one night, I clicked purchase. If I didn’t make that decision three years ago, this blog and my business would not exist today, and I would be stuck in the same situation I was in then.

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  • last year
14

3 Ways SEO Will Be Sold In The Future (And How To Not Get Left Behind)

As Gary Vaynerchuk puts it, marketers ruin everything. And I can tell you for certain that after speaking to hundreds of business owners over the years, some digital marketers have ruined the industry for one another.

Even though I often see businesses that have never let a marketer touch their website, the majority of sales calls I used to do included these objections:

I spent $20,000 on SEO with this other agency and we got no significant results. What are you doing differently?

Or

The last guy we worked with penalized our site. How do I know this isn’t going to happen again?

Or

Do you have any guarantees? I mean, I see your results and testimonials, but I have to pay you upfront for something I don’t even know is guaranteed to work…

My response: “Erm, well, we can’t guarantee something that is out of our control. Google changes everyday, but… we’ll try our hardest?”

*facepalm*

The truth is, they though of those objections for one of three reasons: Continue reading

  • last year