As Gary Vaynerchuk puts it, marketers ruin everything. And I can tell you for certain that after speaking to hundreds of business owners over the years, some digital marketers have ruined the industry for one another.
Even though I often see businesses that have never let a marketer touch their website, the majority of sales calls I used to do included these objections:
I spent $20,000 on SEO with this other agency and we got no significant results. What are you doing differently?
The last guy we worked with penalized our site. How do I know this isn’t going to happen again?
Do you have any guarantees? I mean, I see your results and testimonials, but I have to pay you upfront for something I don’t even know is guaranteed to work…
My response: “Erm, well, we can’t guarantee something that is out of our control. Google changes everyday, but… we’ll try our hardest?”
The truth is, they though of those objections for one of three reasons: Continue reading