This is a guest post and does not necessarily reflect the views of ScopeRush. The author details can be found at the end of the article. Enter Darryl:
Writing an article for a local business is easier if you have an interest in the type of business, motivation to write about it and good background knowledge. You also need to know how to structure your article, how to make it presentable and how to engage your readers.
But writing an SEO (an abbreviation for Search Engine Optimization) article is also a combination of art and science. It not only requires all the above things, but you need to know just how to write so that your article is appealing not only to the reader, but the search engines too.
Does this sound like your current workday?
9:00 AM – fire up the computer and check emails from clients and prospects
10:15 AM – putting out a fire from something someone mentioned in one of the emails
11:00 AM – still putting out fires
12:00 AM – I deserve a lunch break
1:22 PM – ate too much, need to lie down. This break can go on a bit longer
1:45 PM – still watching puppy videos on YouTube
2:00 PM – about to pick up the phone and do some followup calls, more emails came through
2:35 PM – first call made. didn’t go so well. losing motivation
3:12 PM – it’s important to check client rankings and their ad spend/sales
3:45 PM – let’s do some client work and optimization/ads
4:45 PM – it’s way too late to do any sales now. every business owner is heading out the door
5:00 PM – I should head out the door too, can do more work tomorrow though! Continue reading
We’ve all been there before. You’re excited to get on the phone with a new prospect and when they send over their URL, you have a mini heart attack.
How am I supposed to work on this garbage website?!
If you’re selling PPC, hopefully you’re also including landing page creation and management so this isn’t so much of an issue. But for most of you that sell SEO, this can be a major roadblock to getting your client results.
The site isn’t responsive, it looks like it was built in the 90’s, and it has one paragraph of content on it.
The real question I am going to address in this post is: How far should you go for clients?
This can be further broken down into 4 stages of dealing with a client and questions you should be asking yourself:
These questions mesh together so closely that I won’t separate them into different sections. Continue reading
What kind of lifestyle do you want? Did you get into SEO to chase the ever-elusive dream of living on a beach, making passive income and making your own schedule?
The truth is that with the right amount of initial setup and effort, you can literally remove yourself from your own business to the point that you’re not even needed except to check in once in a while. I know because I’ve done it here and also here.
All of that is done through the power of delegation. If you can learn to give over the reigns, release control, and to trust, your entire business and life can change drastically. This is done through outsourcing. In this guide I am going to outline the when, what, and how of outsourcing your digital marketing business.
I hope this post also explains my hiatus from the blog. I just got back from travelling Australia and New Zealand for 3 months (and California- does that count?), and this is what I have to report back… Enjoy and let me know your thoughts in the comments!
I like to travel. A lot. Sometimes my travelling puts me in a town, village, or a deserted farm without WiFi and where the locals don’t even know what an iPhone looks like.
The odd thing is that in most of these countries, they are advanced enough to have cell phone coverage and even 4G speeds. There are more cell phones than people on this planet. More Africans have access to cell service than piped water. The stats go on.
But it’s not always about the connectivity that will determine how successful you can be at this. It could be about the time, space, and location you’re in. For example, I spent 3 weeks travelling New Zealand on a bus and while I could technically pull out my laptop and tether from my phone, it would have been very uncomfortable and, frankly, pretty antisocial. There are also countries I would never pull out a sleek Macbook Air in because of safety reasons.
I spoke about running your business while travelling, but not quite like this. So if you ever find yourself in a similar predicament or if you’re just curious how to streamline your business to be able to run it from just your phone, here is a breakdown of my process including the exact tools and apps I used.